Hope you all are doing well and enjoying your time in this pandemic, now a days Social media is very important part in Digital marketing and if you want to get success then you can not ignore it
Assignment for Week 2
Link- https://www.blogger.com/blog/post/edit/preview/2561143840191298321/9119831635940673220
Digital ERA Marketing
Understand before implement it
Have you ever wondered why even after trying hard and spending a good amount of money you are not able to generate leads? Is your marketing strategy working for you? What are the key important factors you are missing?
Before I start to give you a brief about Digital Era Marketing and its importance in today’s time, I would like to give you a little idea about how I am planning to earn Rs.1 crore by marketing my product and reaching upto maximum audience.
Here I want to target 100000 audience to whom I can sell my products worth Rs.100 as I am sure that in today’s time Rs.100 is not that big amount and if I can offer good benefits to my potential 1 lacs Audience then I can easily make Rs. 1 crore, only thing that I need to look at is that I am able to offer my client good benefits which can easily fulfil their needs and they are ready to spend Rs.100 on my product.
But the question is that it is that simple to reach such a large Audience so easily, here the answer is YES and NO both.
Are you confused? If yes then don’t be, just follow my article and trust on the power of Social Media in today’s world.
Understand Economy First
Economy is also one of the important factors when you are trying to establish a new company/market or product, if the overall economy is going well then it will be very easy for you to enter the market. But in reverse scenario when economy is not going good then it can be little difficult grab the market so it is very much important to know your target market, its economy condition and other factors which are responsible and can ultimately impact on purchase decision of your target audience
Actually the problem is that the Internet is full of information and when you are actually trying to learn it you are getting so much flow of information that you get confused and eventually end up implementing nothing or wrong thing.
Traditional methods of Marketing will no longer help you to get good business, you have to think Digitally and adopt new methods of Marketing to achieve your desired result and make your product reach to your targeted customers.
Before jumping into all these I have one question for you? Do you understand the concept of marketing well?
Focus on Product
Before you make a deep dive into understanding the concept of Marketing , first focus on the product. Your product has to be good enough to differentiate from others and able to solve customers. If you can have that unique product which can help customers to solve their problem then your work becomes much easier before you actually start marketing.
Digital Era Marketing
There was a time when companies used to hire a person who markets a company’s product by making personal visits to them or physically explaining features of their products and making them ready to purchase their products. It has its own limitations while in today’s era Digital Marketing is one of the most effective mediums of marketing of your products.
You might be not aware about Power of Social Media in today’s time
Do you know before Jio launched in India there were around 20-30 million people who were using internet but after revolutionary step right now it has reached 160-180 million, yes you are reading it right and just imagine that by using traditional way of marketing, would it be possible for you to reach to such large number of Audience or even if you are targeting 10% of them, answer would be NO.
But Digital Media has made it possible for you to increase you reach with fewer efforts, but before implementing it there are few areas which you need to understand so that you can achieve your desired results.
In Digital Marketing CONTENT is the most important factor or we can say Content is the king which we are going to put over various platforms like Social Media, Google Ads, Facebook Ads, SEM, SEO ,Email Marketing etc.
Niche
Find good Niche, a good niche on which you are confident enough and good expertise. When you are having good expertise and confident enough then only you are able to market your niche into the market so finding a good Niche is one the most important thing
Content
Once you are done with your Niche then the next step is to create good content, it can be in any form of video, image. Podcast, YouTube ,etc but whatever you will decide it will be your ultimate content which you are going to post or present on various online platform
Attention
Once you create proper content then you are going to put them over various social Media platform which will eventually grab the attention of the Audience, if your content will be good and attractive enough then it will grab attention of Audience
Trust
The next step in this line will be to create Trust, by providing your potential client enough information to make them purchase your product; you can create trust by showing them a bundle of benefits you are going to get from their product. Remember your potential will only have trust on you when benefits from your products will be unique or no one other is going to provide them
Transaction
Once Client will have trust on your product then it will end with by making transaction or buying your product which is your ultimate goal in business
So now you must have enough information about process doing Digital Marketing but still you are not aware different medium of digital Marketing
SEO
Search engine optimization is helpful to bring organic traffic to your website, it will help you bring the audience without spending money on advertising.
Social Media
You can create your strong presence on various platform like Facebook, Instagram, Linkedin, Twitter, Snap depending on your target Audience
Website
Having your own website in today’s timing is also one of the important factor through which customer can know about you, your company, product and contact details
Youtube
Youtube is also one the important platforms to create awareness about your product and very popular mode of advertising nowadays.
Email Marketing
Email marketing is also one of the important to reach out to your target audience to make them aware about your product. You can reach a large number of customers just by sending mail to them, irrespective of location.
Personal Branding
Building a personal brand is most important factor in marketing. When you will have your own identity in the market then it will help you to create trust among your customer and establish a strong position in the market.
Communication is very important in the marketing and you can underestimate along with other part
If you are not good enough in your communication then it will not help you to market your products well and that is the reason communication is given equal importance and vital part of the marketing. Good communication will help you to market well and will eventually lead to higher sales and target customer
Conclusion
At the end I would like to conclude with a note that Marketing is not only one part where we need to focus but we have to understand its related points which we can not ignore and if you have gone through above all points then you will easily be able to relate my points. Digital Era Marketing has huge potential in today's time but only thing we need to take care is understand its different parts and how successfully we can implement it by considering various points covered in my blog.
Hope my blog is helpful to you to get desired information, still have any doubt or need guidance then feel free to reach out to me zala.amardip@yahoo.com
Digital ERA Marketing
Understand before implement it
Have you ever wondered why even after trying hard and spending good amount of money you are not able to generate leads? Is your marketing strategy working for you? What are the key important factors you are missing?
Before I start to give you a brief about Digital Era Marketing and its importance in today’s time, I would like to give you little idea about how I am planning to earn Rs.1 crore by marketing my product and reach upto maximum audience.
Here I want to target 100000 audience to whom I can sell my products worth Rs.100 as I am sure that in today’s time Rs.100 is not that big amount and if I can offer good benefits to my potential 1 lacs Audience then I can easily make Rs. 1 crore, only thing that I need to look at is that I am able to offer my client good benefits which can easily fulfil their needs and they are ready to spend Rs.100 on my product.
But question is that it is that simple to reach such a large Audience so easily, here answer is YES and NO both.
Are you confused? If yes then don’t be, just follow my article and trust on power of Social Media in today’s world.
Understand Economy First
Economy is also one of the important factors when you are trying to establish a new company/market or product, if overall economy is going good then it will be very easy for you to enter in the market. But in reverse scenario when economy is not going good then it can be little difficult grab the market so it is very much important to know your target market, its economy condition and other factors which are responsible and can ultimately impact on purchase decision of your target audience
Actually the problem is that Internet is full of information and when you are actually try to learn it you are getting so much flow of information that you got confused and eventually ended up with implementing nothing or wrong thing.
Traditional method of Marketing will no longer help you to get good business, you have to think Digitally and adopt new method of Marketing to achieve your desired result and make your product reach to your targeted customers.
Before jump into all these I have one question for you? Do you understand the concept of marketing well?
Focus on Product
Before you make a deep dive into understand concept of Marketing , first focus on product. Your product has to be good enough to differentiate from other and able to solve problem of customer. If you can have that unique product of which can help customer to solve their problem then your works become much easier before you actually start marketing.
Digital Era Marketing
There was a time when company used to hire a person who market company’s product by making personal visit to them or physically explaining features of their products and make them ready to purchase their products. It has its own limitations while in today’s era Digital Marketing is one of the most effective medium of marketing of your products.
You might be not aware about Power of Social Media in today’s time
Do you know before Jio launched in India there were around 20-30 million people who were using internet but after revolutionary step right now it has reached 160-180 million, yes you are reading it right and just imagine that by using traditional way of marketing, would it be possible for you to reach to such large number of Audience or even if you are targeting 10% of them, answer would be NO.
But Digital Media has made it possible for you by increase you reach with fewer efforts, but before implementing it there are few areas which you need to understand so that you can achieve your desired results.
In Digital Marketing CONTENT is the most important factor or we can say Content is the king which we are going to put over various platform like Social Media, Google Ads, Facebook Ads, SEM, SEO ,Email Marketing etc.
Niche
Find good Niche, a good niche on which you are confident enough and good expertise. When you are having good expertise and confident enough then only you are able to market your niche into the market so finding a good Niche is one the most important thing
Content
Once you are done with your Niche then the next step is to create good content, it can be in any form of video, image. Podcast, YouTube ,etc but whatever you will decide it will be your ultimate content which you are going to post or present on various online platform
Attention
Once you create proper content then you are going to put them over various social Media platform which will eventually grab the attention of the Audience, if your content will be good and attractive enough then it will grab attention of Audience
Trust
The next step in this line will be to create Trust, by providing your potential client enough information to make them purchase your product; you can create trust by showing them bundle of benefits you are going to get from their product. Remember your potential will only have trust on you when benefits from your products will be unique or no one other is going to provide them
Transaction
Once Client will have trust on your product then it will end with by making transaction or buying your product which is your ultimate goal in business
So now you must have enough information about process doing Digital Marketing but still you are not aware different medium of digital Marketing
SEO
Search engine optimization is helpful to bring organic traffic to your website, it will help you bring audience without spending money on advertising.
Social Media
You can create your strong presence on various platform like Facebook, Instagram, Linkedin, Twitter, Snap depending on your target Audience
Website
Having your own website in today’s timing is also one of the important factor through which customer can know about you, your company, product and contact details
Youtube
Youtube is also one the important platform to create awareness about your product and very popular mode of advertising now a days.
Email Marketing
Email marketing is also one of the important to reach out to your target audience to make them aware about your product. You can reach to large number of customers just by sending mail to them, irrespective of location.
Personal Branding
Building a personal brand is most important factor in marketing. When you will have your own identity in the market then it will help you to create trust among your customer and establish a strong position in the market.
Communication is very important in the marketing
If you are not good enough in your communication then it will not help you to market your products well and that is the reason communication is given equal importance and vital part of the marketing. Good communication will help you to market well and will eventually lead to higher sales and target customer
Conclusion
At the end I would like to conclude with a note that Marketing is not only one part where we need to focus but we have to understand its related points which we can not ignore and if you have gone through above all points then you will easily be able to corelate my points. Digital Era Marketing has huge potential in today's time but only thing we need to take care is understand its different parts and how successfully we can implement it by considering various points covered in my blog.
Hope my blog is helpful to you to get desired information, still have any doubt or need guidance then feel free to reach out to me zala.amardip@yahoo.com
